In honour of the Year of the Goat in 2027, Maison Martell celebrates its unique bond with this resilient, balanced creature, the reigning sign of the year of its founding. 2027 marks the Year of the Goat, the very same zodiac sign of the year of Maison Martell’s founding. To celebrate this special and significant connection, the House elegantly renders an image of this horned, mountain-dwelling creature across five of its most emblematic cognacs. Maison Martell – born in 1715 under the goat, ascending ever since
Welcoming the 2027 Chinese New Year, Maison Martell extends an invitation to reflect on what it means to keep rising with its limited editions for the Year of the Goat – the same zodiac sign that marked the year of its founding in 1715. This unique connection adds special meaning to the Maison’s longstanding heritage of resilience, refinement and sharing. Year after year, Maison Martell embraces its unique ability to enhance moments of gathering, and through the rich symbolism of the goat, these moments become more elevated, more meaningful, and more memorable.
In the Chinese Zodiac, the goat is traditionally associated with balance, inner strength and controlled power, qualities required to rise up in life.
To embody this idea of elevation, Martell has chosen the markhor, a wild goat native to the mountain regions at the crossroads of Central and South Asia. The goat’s spiralled horns evoke upward movement and a continued pursuit of new heights, reflecting Maison Martell’s transformative, ascendant journey over three centuries.
Rising towards the sky with the markhor
All Martell cognacs are crafted with the intention of elevating moments of togetherness, and these striking limited-edition Chinese New Year designs are destined to take celebrations and festivities to new heights, to keep ascending. The close bond between Martell and the goat is interpreted across limited editions of the House’s most emblematic cognacs, with the designs sharing an elegant depiction of the markhor and a stylised evocation of its native mountain landscapes.
Designed for gifting and self-gifting, the limited editions are infused with the ideas of elevation and generosity, echoing the very spirit of Maison Martell, with variations illustrating the personality and positioning of each cognac. As the cognacs move up in range, the representation of the goat evolves from youthful to more mature. The colour palette combines Martell’s signature blue with festive red and gold in tones and proportions that vary with each individual cognac, for stylish, striking designs that evoke Chinese New Year celebrations and shared festive moments.
Each iconic cognac reflected in an elevated design
For Martell VSOP, an elegant, harmonious and authentic expression of the Martell style with intense aromas of ripe yellow fruit that match the goat’s vigour, red and electric blue dominate, complemented by touches of gold, with a gold-embossed label juxtaposing the goat with the iconic Martell swift. A decorated miniature bottle completes the gift set. The limited edition of Martell Noblige, an aromatic and perfectly balanced cognac that matches the goat’s power and agility, features a bottle and gift box emblazoned with a golden markhor on a background of red and blue.
The limited edition of Martell Cordon Bleu, the Maison’s most iconic cognac, crafted to accompany meaningful moments with its elegant, rich layers, is dominated by the colour blue with elaborate red and gold touches, in a design depicting the goat in a spectacular mountain landscape. Finally, for Martell XO, the signature interpretation of the Grande Champagne terroir and its balance of intensity with elegance, the box design is predominantly gold, complemented by flashes of red, a nod to the power and grace of the mountain goat.
Exclusive gifts for Malaysia, symbols of harmony and prosperity
Exclusive to Malaysia, the Martell Cordon Bleu Chinese New Year 2027 Limited Edition 圆满和谐 Gift Set includes a complimentary Year of the Goat Band of Boundless Harmony. This continuous band reflects completeness and harmony (圆满), expressing wishes for a balanced year ahead. Formed in a seamless, infinite loop, it symbolises an endless cycle of good fortune. Expertly crafted to frame the bottle, it serves as a seal of peace and shared blessings for festive celebrations. Maison Martell’s limited editions for Year of the Goat 2027 are elevated expressions of cognac, of gifting, and of moments to share, destined to cement meaningful bonds and take celebrations and festivities to a whole new level.
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