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Anotherland Arrives in Kuala Lumpur: Hendrick’s Unveils Another Hendrick’s

 Hendrick’s Gin invites curious imbibers to discover another wondrous side of the gin brand with the release of Another Hendrick’s - the first new permanent addition to the portfolio in nearly a decade. 



This new expression introduces a bright layer of orange blossom and silky-smooth cacao, revealing a flavour profile that is at once familiar and intriguingly different. Another Hendrick’s celebrates the duality that has always defined the brand, classic yet unexpected. 


Inspired by her love for chocolate and flowers, Hendrick’s Master Distiller Lesley Gracie set out to solve the creative conundrum of creating a gin containing cacao, which so few do. With the imagination to look beyond the obvious and make the improbable possible, Lesley used her penchant for chocolate and inspiration from the hothouses at the Hendrick’s Gin Palace to create Another’s Hendrick’s, enhancing the characteristic Hendrick’s flavour with velvety rich notes of cacao and bright citrus elements for a smooth finish.  


“Another Hendrick’s with its delectable combination of orange blossom and cacao is really rather unusual,” said Lesley Gracie, Hendrick’s Master Distiller. “As a spirit with endless possibilities, I wanted to find a way to combine two of my favourite things in a way that felt 


authentic to Hendrick’s. After experimenting with different elements from the Hendrick’s Gin Palace’s tropical greenhouse, I discovered this brilliant profile featuring a depth of flavor, hint of sweetness and lift of freshness that is completely distinctive.”


“While retaining its lovely round character and balance that is a signature of Hendrick’s Gin, Another Hendrick’s - our new permanent expression - offers a peculiar and unprecedented taste experience. The aromatic marriage of cacao beans and orange blossom, crafted by Lesley Gracie, our master distiller, opens a world of possibilities. Deliciously rich and smooth, I like to enjoy Another Hendrick's with tonic, in our famous Another Hendrick's Spritz, but also in a Negroni where the richness of the cocoa truly shines. Prepare to discover a new facet of Hendrick's Gin that will curiously surprise you!” said Alexis Sang, SEA Brand Ambassador, Hendrick’s Gin.


In Kuala Lumpur, this new chapter unfolds through an immersive experience at the city’s iconic Kwai Chai Hong, inviting the curious to rediscover Hendrick’s and discover Another Hendrick’s through moments designed to provoke wonder. Running across three evenings only, 5th June from 7PM to 11PM, and 6th to 7th June from 3PM to 11PM,  the Anotherland pop-up experience invites guests to journey deeper into the whimsical world of Another Hendrick’s through a series of delightfully unexpected encounters inspired by the liquid itself.


As guests wander through the transformed heritage laneways, they will uncover curious installations celebrating the distinctive elements that define Another Hendrick’s, from bright floral notes and signature cucumber infusions to the unexpected richness of cacao. Along the way, explorers may indulge in tastings of Another Hendrick’s, discover signature serves crafted around the new expression, collect curious discoveries, and unlock delightful rewards as they venture further into this peculiar world. 


Hendrick’s Gin & Another Hendrick’s have an ABV of 41.4%. For further information, visit https://hendricksgin.com/my/, follow Hendrick’s on social media @hendricksgin and via the hashtag #ANOTHERHENDRICKS. Please drink the unusual responsibly.



ANOTHER HENDRICK’S LIQUID OVERVIEW

AROMA

The vibrant juniper character is enhanced by the bright and citrusy elements of orange blossom that’s finished with a slight note of sweetness.

TASTE

The characteristic Hendrick’s flavour is enhanced by the velvety rich notes of cacao with bright citrus elements of orange blossom leading into the smooth finish.


HENDRICK’S & ANOTHER HENDRICK’S SERVE SUGGESTIONS


THE PERFECT SERVE

Ingredients:

50ml Hendrick’s Original Gin or Another Hendrick’s Gin

150ml Premium Tonic Water 

3 Cucumber Slices


Method:

Combine all ingredients in a highball glass filled with cubed ice and lightly stir 

Garnish with 3 cucumber slices 


HENDRICK’S SPRITZ

Ingredients:

1.5oz Hendrick’s Gin

1.5oz Apple Juice

1.5oz Prosecco

2oz Soda

1 barspoon Olive brine depending on taste / brine concentration

Lemon Twist

Olive

3 Cucumber Slices

Method:

Combine all ingredients in a large wine glass filled with cubed ice and lightly stir 

Garnish with 3 cucumber slices, an olive and a twist of lemon


ANOTHER HENDRICK’S SPRITZ 

Ingredients:

1.5oz Another Hendrick’s Gin

1.5oz Apple Juice

1.5oz Prosecco

2oz Soda

1 barspoon Cherry Liqueur 

Lemon Twist

Cocktail Cherry 

3 Cucumber Slices

Method:

Combine all ingredients in a large wine glass filled with cubed ice and lightly stir 

Garnish with 3 cucumber slices, a cocktail cherry and a twist of lemon


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