FUSION ANNOUNCES THE OPENING OF GRAND ROYAL RIVERSIDE HUE - FUSION COLLECTION IN ONE OF VIETNAM’S LEADING HERITAGE DESTINATIONS

 Fusion announces the opening of Grand Royal Riverside Hue – Fusion Collection, a new luxury hotel located in the heart of Hue City in central Vietnam. The opening marks another milestone in Fusion’s successful expansion into some of the region’s most alluring destinations.

Set on the southern bank of the Huong River, adjacent to the iconic Truong Tien Bridge, the hotel, which opens to guests on March 14, boasts a prime riverside location within the UNESCO‑recognized heritage landscape of Vietnam’s former imperial capital.

Blending cultural heritage with contemporary hospitality, Grand Royal Riverside Hue delivers an immersive guest experience rooted in history, place and modern comfort. Hue is internationally recognized for its historic monuments, scenic river landscapes and enduring cultural significance.

Located at No. 02 Hung Vuong Street, the new hotel features two towers comprised of 161 guestrooms. Inspired by the Huong River, a defining symbol of Hue’s culture and history, the property is crafted around the concept “A Tale of Two Times,” blending the elegance of the past with the vibrancy of the present. The river serves as a picturesque backdrop and the unifying narrative thread guiding the hotel’s design and guest journey.

Architecturally inspired by Indochine elegance, the hotel reflects a period of cultural exchange that shaped Hue’s distinctive urban identity. Interiors are layered with natural wood and locally inspired materials, softened by jade-toned hues that evoke calm and balance. The result is a serene and elegant retreat that pays homage to the former imperial capital, where refined design details seamlessly bridge heritage character and contemporary comfort.

The hotel’s Jade & Ginger Restaurant serves a daily breakfast buffet and all-day dining, featuring authentic Vietnamese flavors such as bun bo Hue, pho and banh mi, alongside signature Hue specialties and selected European dishes and other cuisines.

Complementing the dining experience, The Amber Lounge is the hotel’s elegant lobby lounge and social hub. By day, it offers artisanal teas, freshly brewed coffee and light refreshments in a tranquil setting. In the evening, the space transitions into a refined bar presenting curated wines, signature cocktails and premium spirits.

In keeping with Fusion’s strong brand emphasis on health and wellness, the new hotel features Sả Spa (lemongrass) & Wellness with four modern treatment rooms staffed by experienced therapists who use locally sourced herbs and natural essential oils in treatments. The spa also integrates a fitness center, steam room and skincare and rejuvenation services, delivering a holistic relaxation experience.

In addition, the hotel includes meeting and event facilities suitable for corporate functions and MICE activities, with a capacity of up to 370 guests. A variety of flexible spaces, including co-working areas, lounges, reception spaces and elevated venues cater to the diverse needs of leisure travelers, business guests and event organizers.

Ms. Ha Tran, General Manager of the hotel, said: “In recent years, Hue has continued to strengthen its position as one of Vietnam’s most meaningful heritage destinations. With Grand Royal Riverside Hue – Fusion Collection, we are proud to introduce a riverside retreat that honors the city’s cultural legacy while embracing Fusion’s wellness-led hospitality. From design inspired by the Huong River to Sả Spa & Wellness and thoughtfully curated dining experiences, our goal is to offer guests a refined stay that feels unmistakably Hue, calm, restorative and deeply connected to place.”

Mr. Christopher Hur, Chief Executive Officer of Fusion Hotel Group, said: “Hue is one of those rare cities where history isn't backdrop — it's the whole point. Opening here is a deliberate move: it rounds out our Vietnam portfolio in a destination that demands authenticity. We're not just adding keys; we're planting a flag at a moment when travelers are increasingly seeking meaning alongside comfort — and we believe Fusion is uniquely positioned to deliver just that. Grand Royal Riverside Hue embodies everything that makes the Fusion Collection distinctive — a strong sense of place, wellness at its core, and experiences that couldn't exist anywhere else."

Room rates start from USD $130 per night, inclusive of breakfast for two guests. Celebrate our grand opening with 25% off stays until May 31, 2026. Book directly at https://fusion-collection.com/grandroyalriversidehue/ to enjoy this special offer.

Guests are invited to enhance their experience with the Fusionlife loyalty program, including extra benefits for spa, dining, rooms and more. Please visit: https://fusionhotelgroup.com/fusionlife/.