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G-SHOCK Launches the G-STEEL GBM-2100 Series in Tough Like You Campaign

 G-SHOCK continues its powerful “Tough Like You” campaign with a bold new chapter: “Leading the Way.” This next evolution of the story moves beyond survival, spotlighting moments of leadership, domination, and breakthrough resilience.



The campaign embodies an internal pivot—where pressure becomes progress and toughness becomes leadership. Designed for young professionals who thrive under pressure, the G-STEEL GBM-2100 series celebrates the spirit of rising with purpose, shattering barriers, and claiming victories on one’s own terms.


“This timepiece is a true reflection of the toughness within today’s generation: composed, capable, and unapologetically driven,” said Tomoaki Nakamura, General Manager at G-SHOCK.


Striking New Colourways

The GBM-2100 series is available in three distinctive dials—blue, burgundy, and light yellow-gold vapor deposition—delivering a bold new take on toughness with style.

✅Each model combines signature G-SHOCK durability with modern functionality:

✅Bluetooth® Connectivity – seamless syncing with devices

✅Solar-Powered Tech – sustainable performance on the move

✅Sleek Everyday Functionality – designed to transition effortlessly from career grind to after-hours pursuits

✅From boardrooms to breakthroughs, the GBM-2100 embodies a lifestyle where toughness isn’t just survival—it’s leadership.


Availability

The GBM-2100 G-STEEL Series launches on 5 September at 11:00am and will be available across all G-SHOCK stores and online.

For more details, visit: gshock.casio.com/my/tough-like-you

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