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Rabanne Introduces Million Gold Elixir in Malaysia

 Rabanne introduces Million Gold Elixir to Malaysia, a bold new scent that redefines modern masculinity through richness, sensuality, and unapologetic self-expression. Following the success of Million Gold, this elixir is the most opulent release in the iconic Million collection to date, crafted for men who command attention and leave their mark wherever they go. 



Today’s Malaysian men are more confident, expressive, and unafraid to stand out. Million Gold Elixir answers this new mindset with a fragrance that makes a statement. It is powerful, magnetic, and intensely refined; designed for a generation rewriting the rules of success. 


A New Fragrance for the Malaysian Man of Today 

Created by master perfumers Christophe Raynaud and Quentin Bisch, the Million Gold Elixir delivers an intense, ambery, and spicy signature. It opens with fresh bursts of mandarin and bergamot, deepens with a heart of liquorous vanilla and cardamom, and settles into an indulgent base of sandalwood, benzoin, and patchouli. 


“The vanilla in Million Gold Elixir is a central element that adds a unique dimension to a masculine fragrance. Its notes possess addictive, which lend the fragrance a very refined quality. This incorporation of vanilla is a true olfactory statement that flirts with the world of niche perfumery. When wearing it, you can feel the richness of the ingredients, which enhances the opulence and sensuality of the fragrance,” shares perfumer Quentin Bisch.


A Bottle that Symbolises Golden Ambition

The iconic ingot bottle returns with a twist: Million Gold Elixir features a new amber gemstone set into its golden body, enhanced by the XL Link, a house motif symbolising strength, ambition, and statement style. Sleek and sculptural, the bottle reflects the wearer’s bold energy and polished confidence. 


A Fragrance That Lives in Rhythm                                             

Million Gold Elixir is more than a fragrance. It is the scent of success, crafted to the rhythm of your boldest moments. As the heartbeat of the ‘Record Your Success” campaign, this fragrance celebrates personal milestones through the universal language of music. 


Set to the unapologetic confidence of Beyonce’s ‘PURE/HONEY’, with the instantly iconic line, “It should cost a billion to look this good” -  Million Gold Elixir embodies the spirit of triumph, individuality, and self expression. With every spritz, it captures the energy of the night, the heat of the dancefloor, and the quiet power of owning your narrative. This is your soundtrack. This is your spotlight. This is your Million moment. 


Moses Sumney Returns for a Bolder Campaign

Global artist and creative force Moses Sumney returns as the face of Million Gold Elixir, continuing his collaboration with Rabanne following the 2024 launch of Million Gold. Known for his genre-defying music, self-directed visuals, and boundary-breaking personal style, Moses embodies the spirit of modern masculinity: unconventional, expressive, and unapologetically self-assured.


In the latest campaign, Moses brings his signature energy to bold new heights. Dressed in an oversized XL Link necklace and framed in brushed gold, he appears alongside Million Gold Elixir and its perfect counterpart, 1 Million Elixir – the 2021 cult-favourite scent defined by its fruity-floral depth and warm, woody finish. 


Charismatic and fearless, Moses represents a new generation of men who live by their own rules. His presence in the campaign reflects the very essence of Million Gold Elixir: intense, refined, and impossible to ignore. 


The Million Gold Elixir is now available in 50ml and 100ml at selected department stores across the country, including Seibu, Isetan, Parkson, SOGO, and AEON.


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