This summer, in celebration of the upcoming release of Smurfs, from Paramount Animation, Airbnb is inviting two families to become three apples tall and experience life as a Smurf for the day in the Belgian woods - the origin of the beloved blue characters - bookable as an Airbnb Experience.
The 4-hour experience will see guests embark on a series of delightful Smurf-inspired activities, where they will learn how to live like a Smurf. From decorating your own hat and trying your aim at archery, to busting out the viral dance routine from the new movie, it will be a day of blue magic, where guests don’t have to worry about Gargamel.
With Papa Smurf away on his adventures from the Smurf’s village as seen in the new film, host Nicolas Tytgat - grandson of The Smurfs creator Peyo - will guide guests through these charming activities and immerse them in the enchanting world of the Smurfs.
Taking place on Sunday August 3, 2025, guests will dress, explore, eat and dance like a Smurf for the day:
• Welcome: Guests will enter the forest and arrive outside Papa Smurf’s mushroom house - where they will be greeted by the host.
• Fuel with a smurfberry drink: To fuel themselves for the day, guests will have the first-ever taste of a Smurfberry drink, a delicious purple berry refreshment beloved by Smurfs and said to be their primary source of energy.
• Make your own smurf hat: Stepping inside the home to kick off the day’s activities, guests will gather around Papa Smurf’s table to customise their very own Smurf hats, which they’ll wear throughout the day. Adventurous guests can even get a sneak peek at Papa’s home while he’s away.
• Try your hand at archery: Outside the mushroom and through the forest, guests will then explore their beautiful surroundings and practice woodland archery with the host.
• A feast fit for a Smurf: Guests will take a break from activities to feast on a wholesome and delicious Smurf-inspired picnic, from blue Smurfberry cakes to french fries - Smurfette’s favourite snack.
• Dance like a Smurf star: Once their food has settled, guests will take to an open-air forest stage, where a Smurf-trained choreographer will teach them a dance routine as featured in the new film, worthy of a Smurf Village celebration.
• Farewell: The experience ends on a sweet note with Smurfberry ice cream and a heartfelt farewell from the host. Each family will leave with their custom Smurf hats and memories to last a lifetime.
Clement Eulry, General Manager of France and Benelux at Airbnb, said: “We’re so excited to bring The Smurfs back to the Belgian countryside - the place that inspired Peyo all those years ago - as part of our completely reimagined Experiences. The Experience is a unique way to showcase Belgium’s beauty at a time when families are looking to unplug and connect with nature. With over 80% of family travelers¹ choosing destinations based on an experience offered there, Airbnb makes it easy to explore hidden gems —whether living like a Smurf in the Belgian woods, or embracing unique and local experiences.”
Nicolas Tytgat, Airbnb host, said: “I grew up surrounded by the magic of the Smurfs, so to bring fans to Belgium, the birthplace of the Smurfs, and into the world that my Grandad created, is something truly special. This is a one-of-a-kind experience and I cannot wait to share this moment and our family stories with Airbnb guests.”
Irene Trachtenberg, SVP Global Marketing Partnerships, Paramount Pictures, said: “We’re thrilled to bring the blue magic of the Smurfs from the big screen to life in this incredible partnership with Airbnb. The Smurfs are all about celebrating each individual’s uniqueness, blue positivity with a dash of mischief, and we can’t wait for audiences around the world to join us on a Smurf-tastic adventure from the Mushroom House to cinemas this summer!”
How to book The Smurfs Experience
The exclusive Experience will be available for two families, for two separate 4-hour sessions later this summer on Sunday 3 August. Guests can book this Experience on 16 July 2025 at 6:00PM MYT at airbnb.com/smurfsmovie for RM 0. The Experience is designed for up to 4 guests, is completely free of charge, and includes all activities and treats. Travel to the Experience is not included, and spots will be allocated on a first-come, first-served basis.
Smurfs movie is coming to cinemas around the world in July 2025.
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