In a strategic move to amplify the global presence of its EDIFICE sports watch line, Casio Computer Co., Ltd. today announced a formal two-year partnership with TOYOTA RACING, the premier motorsports brand of Toyota Motor Corporation. Effective from January 2026, this collaboration aligns two iconic brands united by a shared philosophy of precision engineering, relentless innovation, and a profound passion for speed. This alliance represents more than a sponsorship; it is a fusion of brand ideologies. EDIFICE, with its core concept of "Speed & Intelligence," creates timepieces that capture the dynamism of motorsports through high-tech materials like carbon and designs that evoke velocity. This mission finds a perfect counterpart in TOYOTA RACING, a brand dedicated to pushing the boundaries of automotive technology and expanding the global appeal of motorsports through top-tier competition. "The determination, innovation, and passion for speed that define TOYOTA RAC...
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